The Role of Packaging in Brand Identification

October 19, 2016

Packaging can help customers identify the products or companies they are loyal to. Here I would like to present the important role packaging plays in brand identification.

For example, if a local cosmetics store decides it wants to sell its famous hair extensions in retail stores, the hair extensions packaging and label may carry the cosmetics store's logo, name and color scheme. Using packaging that carries the same brand helps customers of the cosmetics store identify the brand when shopping at the local store. Once consumers start buying the product, packaging helps them quickly identify the product when shopping. When introducing a product in a new market, packaging can help to garner the attention of a prospect. For example, vibrant colors may prompt a new customer to stop and look at the product because of the bright colors or because the design is one she has seen before.

Author:

Mr. Liu Cheng

E-mail:

gzmy@mingyinpackage.com

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