What requirements should be followed in the packaging design of consumer goods?

August 29, 2024

The requirements that consumer product packaging design should follow include recognizability, originality, timeliness, regionalism, and applicability. ‌

Identification

Packaging boxes / bags design should have a high degree of recognizability, making it easy for users to remember and leave a good and profound impression on them. If the packaging bag / box is similar to others and does not have obvious features, giving people a sense of familiarity, then this product is difficult to remember.

Originality

The packaging boxes or packaging bags design of a product depends on the original concept and shape, and trademarks also follow this principle. High quality original packaging design can express the design concept of the product and leave a unique impression on the public. Originality can be created out of nothing, or traditional and everyday elements can be incorporated into design.

Timeliness

Modern product packaging design should have a modern feel, and products with retro elements should also incorporate modern taste, carry forward the past and open up the future, and explore trends.

Regional

The audience of a product will be influenced by regional factors, and product packaging design can have obvious regional elements or a strong international image.

Applicability

The fundamental purpose of product packaging is to place the product, so packaging must be designed based on the appearance, characteristics, materials, and other factors of the product. If packaging cannot protect the product, then even the most attractive appearance is futile. Product packaging should also consider storage issues. Therefore, in design, regardless of shape, size, or material, careful consideration should be given to enhance the applicability of product packaging.

These requirements collectively ensure the effectiveness of packaging design, which can attract consumers' attention, convey brand information, while protecting the product and enhancing its market competitiveness.

For most products, Paper Packaging boxes or Paper Bags are undoubtedly one of the best packaging solutions. Due to its lightweight material, it can shape various shapes and has lower manufacturing costs. At the same time, various pattern designs can be added to Paper Boxes and paper bags through printing, embossing, coating and other processing methods, which have high ornamental value. Moreover, most paper materials are recyclable and very environmentally friendly.

Author:

Mr. Liu Cheng

E-mail:

gzmy@mingyinpackage.com

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