How to Improve Your Custom Eyelash Packaging

July 09, 2018

When it comes to perfect eye makeup, you cannot miss out eyelash. Eyelash not only make our eyes look beautiful but also enhance our expressions. Most women look for attractive and appealing packaging while buying their favorite cosmetic products, same goes for eyelash. Brands should always focus on packaging quality as much as they focus on product quality. It attracts customers and gives them the confidence to buy the product. Maybe you think you have the best eyelash packaging but there is always something to improve. Here are some tips which can help you to improve your eyelash packaging.

Do your research

You need time to think what your customers want and what they need regarding Eyelash Packaging. Present different packaging ideas to your targeted audience to know what appeals them most. Also, take a tour of cosmetic stores and find out what your competitors are doing. If every brand is opting for dark colors boxes, you should go for light colors. It will allow you to stand out and get noticed. Also, notice customer behavior why they prefer one packaging over other.

Choose to be different

Cosmetic market is getting tougher and in order to get the success, you have to be unique. You can stand out at any level like box shape, colors, branding elements or any other way. Take notes from other successful brands. It doesn`t mean to copy them but you can get some creative ideas.

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Be creative but keep it simple

When it comes to designing efficient packaging for eyelash box, you need to be creative and innovative. But do not overdo it. Usually, the eyelash comes in small boxes. if you fill the box with unnecessary text and patterns, it will be hard for customers to know what the product is all about. Keep your eyelash boxes as simple as possible, use symbols and images to communicate with customers. Customers will find d it easy to connect with your brand.

Ensure packaging should reflect brand identity

Custom Eyelash Boxes should reflect your brand and message. It should have the same feel and look at your brand. You should ensure that branding elements should be same on eyelash boxes as on other marketing materials. Use your brand theme on your eyelash boxes to shout out your brand identity. Whether you are selling eyelash products on store`s shelves or at the online shape, consider the perception you want to create in customer`s mind. It should be same when people think about your brand in general.

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Make an impact on customers

While scanning the shelves, customers don`t have much time to consider each and every brand. If your eyelash packaging will be unique, customers will immediately notice it. It`s all about making customer`s feel special and you can do it by personalizing your custom eyelash boxes.

Make it easy to understand

Sometimes customers can`t figure out what the product offers and its benefits. If the text on the packaging is not readable or too small, customers can be confused with different types of same product. When it comes to choosing fonts, stick to basic. Use large size and ready to read fonts for delivering information. Sometimes images are also confusing or not clear. Use a high-quality image of your product on eyelash boxes or you can add a plastic window to reveal your product.

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Author:

Mr. Liu Cheng

E-mail:

gzmy@mingyinpackage.com