How to Make Lipstick Packaging Sell Your Product

July 19, 2018

Customer`s attention and to boost sales. Looking for some ways and ideas to sell your product with packaging, here are some tips which can help you in an effective way.

Branding is essential

The brand is like a sky under which different variations of product resides. Make sure customers will recognize your brand after seeing packaging box. Be consistent in your production line or at least you should be regular in different types of same product. The logo is one of the effective ways of branding; it should be on the front of your lipstick box. You can use your brand or logo colors in box design. It will make customers remember your brand even if they forget your name.

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Be honest with your customers

Customer`s experience with your brand can make or break your name in the market. Don`t make your packaging more luxurious than the product. Customers can mistake an ordinary product for a luxurious product. It will only ruin your reputation in customer`s eye. Show your customers what you actually going to deliver. When you are honest, it will build trust and increase customer`s loyalty towards your brand. Customers will get back to you and appreciate your honesty. Be honest with your product and let customers get a better idea of what`s inside the box.

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Make the benefits prominent

Your lipstick boxes should tell customers what`s unique in it and what are the main advantages of the product. It should also show the main selling point of your product. It will influence customers to take the product from retailer`s shelves to their personal cosmetic shelves. You can make all the benefits prominent by using bold fonts and typography. It will increase the chance to make your product get noticed and to sell it.

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Show the product

The best way to get customer`s attention and to influence their buying decision is to show the product. You can use plastic windows on lipstick boxes to give the insight of enclosed product. Instead of regular shape windows, you can also use for die-cuts. It will give confidence to customers in their purchase decision. If it is not possible for you to show your product, you can use a high-quality image. Use whatever makes sense to you.

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Make it share worthy

Doing something that let your lipstick boxes stand out will encourage your customers to share it on social media handles. Design your lipstick boxes in a unique way, people love to share unique things with their friends. It will market your product at no cost. Bloggers will also feature your unique boxes and help you to reach to wider audience. Individuality is the key to draw maximum attention towards your product. You can also use your own social media handles and website to advertise your cosmetic products.

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Make your packaging functional

Packaging role is not just to hold the product or to make it attractive. It has a lot more to do with you and your product. Make sure that your lipstick packaging should protect the product during travel and even after it reaches its end customers. Retailers also prefer the packaging which stands well on shelves. Most importantly, it should keep the inside container from breakage or damage. So, it is crucial to make your packaging functional.

Author:

Mr. Liu Cheng

E-mail:

gzmy@mingyinpackage.com